RICHMOND, Va. – (Tuesday, April 2, 2019) – The Richmond Kickers have launched a new app in partnership with FanThreeSixty and the USL, available now in the Apple App Store and the Google Play Store.
“Strengthening community connections, communicating our many advancements, and connecting our expanding fan base in real time to each other and with our team will greatly benefit from the new App,” said Matt Spear, President of Richmond Kickers Pro Soccer. “It will become our club’s center for announcements, ticketing, social media and more. A mobile app accelerates approachability, develops more relationships, elevates team insights, and generates 24/7 interaction.”
With fan experience as a center of the club’s mission and ambition, the new App will open up new and more interactive channels.
“As a league, we’re thrilled about the opportunity to work with the Richmond Kickers and their fans on this innovative new fan experience platform,” commented Vincent Wiskowski, the USL’s Director of Digital Projects and Emerging Technology. “We’re focused on ensuring our clubs have what they need to provide an engaging two-way connection between club and supporters, and the launch of the Kickers app represents a natural progression on this front. We’re thrilled to get going.”
Features extend beyond team announcements, roster/player insights, schedule, ticketing, merchandise, and stadium information. One example is the Matchday Fan Cam allowing fans to take photos featuring several Kickers filters to share on social media. Plus, in game pushes will include timely updates such as starting line-ups, video highlights, game photos and fan polls.
“We appreciate the opportunity to bring Richmond Kickers’ fans a more personalized experience through our integrated mobile app and fan engagement platform,” said Jason Houseworth, CEO, FanThreeSixty. “Together, we’re giving fans what they want, when they want it, while helping the Kickers better understand their fans in order to constantly improve the fan experience.”
