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Camp Peery Named Vice President of Sales

By Patrick Wood, 07/01/19, 1:45PM EDT

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Former Richmond Flying Squirrels Executive Director Joins Pro Front Office

RICHMOND, Va. – (Monday, July 1, 2019) – The Richmond Kickers are pleased to announce Camp Peery as Vice President of Sales. In his new position, Peery will further accelerate ticketing services, game day promotions, fan experiences, community partnerships, and corporate relationships. 

“I am beyond excited to join Kickers Pro Soccer and help impact the growth of the organization across multiple levels,” said Peery. “Rob [Ukrop], Matt [Spear], and the entire team here are amazing folks and their vision of harnessing soccer as a vibrant unifier within the Richmond community is something that deeply resonates with me as a Richmond native. I can’t wait to share the tremendous opportunities the Kickers offer and help pack City Stadium for every game-day festival!”

Beginning with the Richmond Flying Squirrels in 2012, Camp progressed to become Executive Director of Group Sales, leading the Group Sales Department to an all-time sales record for the 2018 season, featuring an increase in group ticket and hospitality sales over the 2017 season. He guided the department to record sales for the 2016 and 2017 seasons. Peery hired and trained all Group Sales Executives and full-time Group Interns. He developed and implemented new online sales tools, marketing, and ticket promotions, plus his group implemented  a new CRM platform across Ticketing, Group Sales, and Corporate Sales Departments. Peery was the top grossing Group Sales Executive for the 2014 and 2015 seasons. 

“Camp is a step forward for our organization’s advancement,” commented Matt Spear, President and General Manager. “He has tremendous experience and success in ticket sales and hospitality rooted in his deep passion to provide exciting and unique experiences for thousands of people in RVA. He aims to provide life-long memories for all types of our diverse fan base. Camp will help lead our ambition to re-imagine City Stadium for soccer and many other events we host. He is a collaborator, a striver, and a coach for smart, eager staff mates. Camp focuses on excellence and process that earn confidence, trust and results. He brings many “best practices” from his achievements working for the Squirrels. We are indebted to Parney, Ben Rothrock, Ben Terry and the Squirrels organization for Camp’s growth and their incredible example for community interaction and game day experiences."

Peery grew up in Richmond and attended the Collegiate School before graduating from the University of Virginia with a degree in Economics and History.

"It has been a great pleasure to watch Camp Peery grow with the Flying Squirrels, from a game day intern all the way to a senior leadership position,” added Todd “Parney” Parnell, VP & COO of Flying Squirrels. “We love Camp and he will forever be part of the Squirrels family and we know full well that he will make a very positive impact on the Kickers organization, and therefore, continue to make his mark on the RVA sports scene. Since day one, the Flying Squirrels have believed that ‘a rising tide raises all ships’ and has welcomed working together with other sports entities. We are thrilled with the growth of our relationship with the Kickers and look forward to continued growth in our sports market."