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By Admin, 03/21/13, 10:45AM EDT


New Game Day Experience Features Outdoor Bar, Food Trucks and Live Music

RICHMOND, VA - (Thursday, March 21, 2013) – The Richmond Kickers are pleased to announce a groundbreaking, multi-year partnership with Loveland Distributing. For the first time in club history, Loveland Distributing will be the exclusive distributor of adult beverages at all Kickers home games.  The partnership will kick off with the Kickers 21st Birthday Party on Saturday, April 6 when the Kickers host the Pittsburgh Riverhounds.  The reinvigorated game day experience begins when the gates open at 6:00 p.m. with live music, food trucks, corporate entertainment and hospitality tents, giveaways, new and improved Family Zone and fun for families and soccer fans alike.

“We truly believe in supporting events in the community that bring value to Richmond and its residents,” commented Amanda Marable, Loveland Distributing Brand Activation Manager.  “We are happy to partner with the Richmond Kickers and help them improve the fan experience at City Stadium.  We believe that these games will be a great place for families and friends to gather to support their hometown team.”

Loveland Distributing will be the official sponsor of the new bar area, located on the south side of the main concourse at Richmond City Stadium.  The expansive area will serve as a unique, new gathering place for fans before and during games, offering a variety of food and beverage options and a distinctive vantage point.  The Loveland Distributing beer on tap will include Miller Lite, Blue Moon and other seasonal beers at City Stadium.

RVA Street Foodies, representing Richmond’s iconic Food Trucks, will headline the event with local favorites such as Boka Truck, Curbside Creations, Estes BarB’Que, Habanero’s, Thai Cabin, Soul Ice and King of Pops, among others, scheduled to attend throughout the season, serving delicious sandwiches, Thai curry, legendary tacos and all-natural frozen desserts.

On the north side of the concourse, the Kickers are pleased to introduce a specially designated Family Zone, presented by Dr. Babik from Crossridge Family & Cosmetic Dentistry, featuring an exclusive seating section, inflatable games, face painting and fun for kids of all ages.  Delicious and affordable concessions will be available including Papa John’s pizza, fresh-squeezed lemonade, ice cream and Nesquik low-fat chocolate milk.     

“We are thrilled to work closely with community-minded partners Loveland Distributing, RVA Street Foodies and Dr. Babik to enhance our game day experience,” commented Hunter Leemon, Richmond Kickers Director of Sales.  “With the addition of a bar area and a new and improved family zone, combined with the excitement of our affiliation with D.C. United and Major League Soccer, 2013 is sure to be our most exciting and entertaining season yet.”

Don’t miss a minute of exciting Kickers Pro action as they kick off their 21st season on Saturday, April 6.  Richmond Kickers season passes offer unbeatable value, VIP benefits and incredibly low prices to all regular season home games. Guaranteed to see at least 14 USL PRO games for the best possible pricing, Kickers games are a fantastic way to get together with friends, family and colleagues for an unforgettable entertainment experience - order now!

About Loveland Distributing
Loveland Distributing is the sole distributor of major brands like Miller Lite, Coors Light, Yuengling and Corona in the Greater Richmond, Virginia region. Carrying a wide variety of imports and craft beers ranging from Sam Adams to Sierra Nevada to Guinness to Virginia’s own Wild Wolf and Lost Rhino brands, Lovelands’ portfolio can meet any need. Loveland also supplies non-alcoholic beverages through a partnership with Redbull, the Nestle Family of ready to drink brands such as Nesquik and Nestea and a full product line from Sparkling Ice.

About the Richmond Kickers
Established in 1993, the Richmond Kickers have consistently been one of the most successful professional soccer clubs in America. Over the past 20 seasons, Richmond has qualified for postseason play 18 times, making eight Championship appearances while earning three league titles (1995, 2006, 2009). Today, over 8,000 soccer players participate in programs sponsored by the Richmond Kickers and partner clubs. The Kickers provide opportunities for players of all abilities and unites soccer in the Central Virginia community while providing a clear pathway from youth to pro for aspiring young players.