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FRONT OF JERSEY SPONSOR UNVEILED
Kickers Partner with Health Diagnostic Laboratory, Inc. for 2012 Season

RICHMOND, VA – (Friday, April 6, 2012) – The Richmond Kickers and Health Diagnostic Laboratory, Inc. (HDL, Inc.) jointly announced a new partnership for the 2012 season that will feature the advanced testing laboratory based in Richmond, Virginia as the new front-of-jersey sponsor for the Kickers professional team.  The jerseys will be officially unveiled this Saturday, April 7 at the Kickers 20th Anniversary home opener, with the Health Diagnostic Laboratory, Inc. logo prominently featured on the 1993 green and blue retro kit.  Additionally, Health Diagnostic Laboratory, Inc. CEO Tonya Mallory will present the official game ball.

“Our advanced lab is focused on making people healthy,” said Tonya Mallory, CEO and cofounder of Health Diagnostic Laboratory, Inc.  “The Richmond Kickers organization is the perfect example of living a healthy lifestyle with an emphasis on active living, diet, prevention, and community engagement.”

With a shared mission of improving health in the community, the Kickers and Health Diagnostic Laboratory, Inc. will collaborate to implement the new partnership across all levels of the Kickers nationally renowned Club Model.  In addition to sponsorship rights to the Kickers pro jerseys, Health Diagnostic Laboratory, Inc. will provide branded adidas gear for all Kickers travel coaches, and each Kickers soccer camp participant will receive a replica pro t-shirt.  Health Diagnostic Laboratory, Inc. will also be the game night sponsor for the Kickers’ game versus Orlando City on April 21, providing an exclusive, special edition item for the first 1,000 fans in attendance.

“Our organization places great emphasis on healthy lifestyles,” added Hunter Leemon, Richmond Kickers Director of Sales.  “From our professional team to the thousands of youth Kickers throughout Metro Richmond, we hope that the game of soccer provides a foundation for our players to make healthy lifestyle choices. It is because of this common dedication to building a healthier community that our partnership with Health Diagnostic Laboratory, Inc. is a wonderful collaboration. We are ecstatic about this partnership and hope it represents the beginning of a long-standing relationship.”

The retro uniforms, created by adidas, pay homage to 20 years of professional soccer in Richmond.  The jersey and shorts feature a classic design in the Kickers’ original green and blue colors from 1993.  In addition to the unique color scheme, the retro look features the adidas three-stripes and red accents, which inspired the Kickers modern red strip. 

The primary kit showcases the Kickers signature red jersey, shorts and socks.  The sleek and lightweight adidas Regista jersey features subtle, white accents and traditional adidas three-striping.  White piping at the neckline and shoulders give the jersey further definition while the state-of-the-art ClimaLite® moisture control provides cool on-field comfort.  The red, adidas Equipo short, constructed for motion, speed and comfort, paired with the red, adidas ForMotion Elite Sock complete the on-field look.  The Kickers will once again wear an all-white third kit, with Kickers modern, red accents.

“Health Diagnostic Laboratory is proud to not only sponsor the rights to the Kickers pro jerseys and branded gear, but to also open our doors to the entire team for advanced cardiovascular testing,” continued Mallory.  “By taking a simple blood test, the team will be aware of their total health and continue to improve their wellbeing and performance.”

About Health Diagnostic Laboratory, Inc.
Health Diagnostic Laboratory Inc. (HDL, Inc.), a CAP accredited leader in health management, offers a comprehensive test menu of risk factors and biomarkers for cardiovascular and related diseases. Our systematic approach identifies factors contributing to disease and provides a basis for effective treatment, allowing physicians to more effectively manage patients. As an added value, patients receive a personalized overview of their risk factors along with intensive counseling from expert Health Coaches at no additional cost, improving compliance and enhancing satisfaction.

About the Richmond Kickers
Established in 1993, the Richmond Kickers have consistently been one of the most successful professional soccer clubs in America. Over the past 19 seasons, Richmond has qualified for postseason play 17 times, making eight Championship appearances while earning three league titles (1995, 2006, 2009). Claiming the U.S. Open Cup title in 1995, the Kickers made history last season, ousting the Columbus Crew and Sporting Kansas City of Major League Soccer en route to a semifinals finish, to become the first lower division team to defeat back-to-back MLS teams on the road.

Today, over 8,000 soccer players participate in programs sponsored by the Richmond Kickers and partner clubs. The Kickers provide opportunities for players of all abilities and unites soccer in the Central Virginia community while providing a clear pathway from youth to pro for aspiring young players.


© 2012 Richmond Kickers, 2001 Maywill Street, Suite 203, Richmond, VA 23230
Phone: 804 644-5425   Fax: 804-591-2680
Email: publicrelations@richmondkickers.com

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